Selling into legacy industries like manufacturing requires more than a great product. It demands a deep understanding of customer risk, internal politics, and budget priorities. That’s why Georgia AIM partner ATDC is bringing you a free, three-part webinar series designed specifically for founders, sales leaders, and business development teams breaking into industrial markets.

Led by go-to-market strategist Trista Li, this series draws from her real-world experience scaling startups into global manufacturers like Tesla, LG, and GM. Li brings a rare mix of technical insight and strategic know-how to help early-stage companies move from pilot projects to repeatable revenue.

Live sessions take place Thursdays at noon ET, beginning May 1.

May 1 – Mastering Messaging & Value Proposition

Learn how to craft a value proposition that speaks directly to your customer’s priorities — not just your product’s features. This session will help you position your solution from the customer’s point of view, increasing your odds of buy-in from the start.

May 8 – Escaping PoC Hell

Proofs of concept often get stuck in limbo. Discover why promising pilots stall and what to do about it. You’ll learn how to identify and support your internal champions, helping them navigate their organizations and keep your solution moving forward.

May 15 – Scaling Beyond Deployment

Once you’ve landed your first deal, how do you turn it into a repeatable sales motion? This session will cover aligning product, pricing, and go-to-market strategies to grow your customer base and scale across multiple industrial clients.

Whether you’re just entering the industrial space or trying to move beyond early adopters, this webinar series will provide practical, actionable advice from someone who’s been in the trenches. Join one session or attend all three — each workshop is free.

Reserve your spot today and start building momentum in manufacturing.